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This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.

Produktbeschreibung
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.
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Autorenporträt
Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey. Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey.