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This book presents an innovative project to create an online food brand, aimed at introducing African culinary culture to the French public. The aim is to stand out in a saturated market thanks to an effective and captivating digital communications strategy.The book is divided into four parts:Analysis: in-depth study of the brand environment, competition and market trends, identification of consumer needs and expectations.Brand presentation: brand platform, graphic charter, values and strategic positioning via the marketing mix.Strategy : setting communication objectives, actions to be taken, KPIs and team management.Cost and Development: back-planning and budget required to bring the project to fruition.This guide proposes strategies for developing a competitive and innovative brand in the online food sector, overcoming the challenges of the French market and offering a unique culinary experience.