Digital and Social Media Marketing - Barbieri, Carla; Slocum, Susan
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Digital Marketing Fundamentals: Introduce key concepts of digital marketing, including online advertising, search engine optimization (SEO), content marketing, and email marketing, emphasizing their role in reaching and engaging audiences. Social Media Platforms: Discuss major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their unique features, audience demographics, and best practices for creating platform-specific content and campaigns. Content Strategy: Explore strategies for developing compelling and relevant content that resonates with target audiences,…mehr

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Digital Marketing Fundamentals: Introduce key concepts of digital marketing, including online advertising, search engine optimization (SEO), content marketing, and email marketing, emphasizing their role in reaching and engaging audiences. Social Media Platforms: Discuss major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their unique features, audience demographics, and best practices for creating platform-specific content and campaigns. Content Strategy: Explore strategies for developing compelling and relevant content that resonates with target audiences, including content creation, curation, and distribution across digital channels. Search Engine Optimization (SEO): Examine techniques for optimizing website content to improve search engine rankings, including keyword research, on-page and off-page SEO, and technical SEO practices. Influencer Marketing: Explore the role of influencer marketing in reaching targeted audiences through partnerships with influencers, including selecting the right influencers, managing collaborations, and measuring campaign effectiveness. Customer Engagement and Community Management: Address strategies for engaging with customers and building online communities through social media interactions, responding to feedback, and fostering brand loyalty.