Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.
Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.
Chapter 00: Introduction; Section PART ONE: Digital branding in perspective; Chapter 01: What digital branding really means; Section 02: Focusing on value; Section 03: Considering the user journey; Section 04: Objectives and authenticity; Section PART TWO: The digital toolkit; Section 05: Social media; Section 06: Search; Section 07: Mobile; Section 08: Online advertising; Section 09: Email marketing; Section 10: CRM and marketing automation; Section 11: From integration to transmedia campaigns; Section PART THREE: Digital brand strategy and measurement; Section 12: Measuring digital branding; Section 13: Primaries and indicators; Section 14: The role of analytics; Section 15: Bridging the gaps; Section 16: The importance of asking questions; Section 17: Conclusion;
Chapter 00: Introduction; Section PART ONE: Digital branding in perspective; Chapter 01: What digital branding really means; Section 02: Focusing on value; Section 03: Considering the user journey; Section 04: Objectives and authenticity; Section PART TWO: The digital toolkit; Section 05: Social media; Section 06: Search; Section 07: Mobile; Section 08: Online advertising; Section 09: Email marketing; Section 10: CRM and marketing automation; Section 11: From integration to transmedia campaigns; Section PART THREE: Digital brand strategy and measurement; Section 12: Measuring digital branding; Section 13: Primaries and indicators; Section 14: The role of analytics; Section 15: Bridging the gaps; Section 16: The importance of asking questions; Section 17: Conclusion;
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