Digital Consumer Behavior - Allison, Kyle
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Navigate the intersection of qualitative insight and data-driven strategy to understand digital consumer behavior. Uncover psychological drivers, master mapping consumer journeys, and apply actionable tactics from real-world case studies to boost loyalty, engagement, and conversions in todayâ s dynamic marketplace.

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Produktbeschreibung
Navigate the intersection of qualitative insight and data-driven strategy to understand digital consumer behavior. Uncover psychological drivers, master mapping consumer journeys, and apply actionable tactics from real-world case studies to boost loyalty, engagement, and conversions in todayâ s dynamic marketplace.
Autorenporträt
Dr. Kyle Allison is known as The Doctor of Digital Strategy. He is an accomplished author, business and marketing professor, and senior executive in the e-commerce and digital marketing industry. Having worked for leading organizations in the retail sector, Dr. Allison has driven high-impact digital strategies, leading initiatives in technology, marketing campaigns, e-commerce experiences, and more. His professional philosophy centers on enthusiasm, education, and excellence, integrating these values into every pillar of his academic and business career. With extensive experience teaching digital marketing, analytics, management, and business subjects, Dr. Allison has developed and led academic programs and taught at all educational levels, including doctoral. He also has served as a DBA doctoral chair, where he is dedicated to mentoring the next generation of business scholars and professionals. Dr. Allison's publications include Quick Study Guides, textbooks on Digital Marketing, Digital Analytics, and E-commerce, which combine scholarly insight with hands-on executive experience. In addition he has written professional trade books for executive audience in these topics. His writing emphasizes practical application, ensuring that the material not only meets academic learning outcomes but also translates effectively to real-world scenarios. Dr. Kyle Allison holds a DBA, MS, MBA, and BA, all with a focus on business leadership and communication.