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This book offers a comprehensive and applied introduction to the principles of visual design in the contemporary digital context. It explores the fundamentals of graphic design - such as composition, typography, color, form and usability - and their application to web interfaces, digital game development, applications and interactive products.With a theoretical and practical approach, the book is aimed at students, beginner designers, developers and professionals in the creative field who want to understand how design influences the user experience and contributes to more functional, aesthetic and accessible technological solutions. It presents concepts of responsive design, visual identity, prototyping, navigation flows and integration with digital creative tools.By connecting classic design fundamentals with the current demands of technology and digital culture, this book becomes an essential reference for anyone looking to create innovative, functional and user-centered visualprojects, uniting art, technique and purpose.