Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
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Autorenporträt
Ben Carter runs his own digital agency and has written for Marketing and New Media Age magazines.
Inhaltsangabe
Introduction. Part I: Getting Started with Digital Marketing. Chapter 1: Getting Net-Savvy. Chapter 2: Market Size Matters. Chapter 3: Your Digital Marketing Plan. Part II: Marketing on the World Wide Web. Chapter 4: Mastering Your Domain. Chapter 5: Planning Your Business Web Site. Chapter 6: Marketing on Your Web Site. Chapter 7: Getting the Most Out of Your Web Site. Part III: Marketing with Search. Chapter 8: Optimising Your Web Site for Search Engines. Chapter 9: Understanding the Power of Google. Chapter 10: Getting to Grips with Paid Search. Chapter 11: Checking Out Affiliate Marketing. Part IV: Even More Digital Marketing. Chapter 12: Controlling the Message with Online Advertising. Chapter 13: Spreading the Word with Internet PR. Chapter 14: The Emergence of Web 2.0. Part V: The Part of Tens. Chapter 15: Ten Advantages of Digital Marketing. Chapter 16: Ten Disadvantages of Digital Marketing. Chapter 17: Ten Offline Marketing Resources. The Digital Marketing For Dummies Internet Directory. Index.
Introduction. Part I: Getting Started with Digital Marketing. Chapter 1: Getting Net-Savvy. Chapter 2: Market Size Matters. Chapter 3: Your Digital Marketing Plan. Part II: Marketing on the World Wide Web. Chapter 4: Mastering Your Domain. Chapter 5: Planning Your Business Web Site. Chapter 6: Marketing on Your Web Site. Chapter 7: Getting the Most Out of Your Web Site. Part III: Marketing with Search. Chapter 8: Optimising Your Web Site for Search Engines. Chapter 9: Understanding the Power of Google. Chapter 10: Getting to Grips with Paid Search. Chapter 11: Checking Out Affiliate Marketing. Part IV: Even More Digital Marketing. Chapter 12: Controlling the Message with Online Advertising. Chapter 13: Spreading the Word with Internet PR. Chapter 14: The Emergence of Web 2.0. Part V: The Part of Tens. Chapter 15: Ten Advantages of Digital Marketing. Chapter 16: Ten Disadvantages of Digital Marketing. Chapter 17: Ten Offline Marketing Resources. The Digital Marketing For Dummies Internet Directory. Index.
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