Digital Marketing Management - Akude, Derrick Nukunu
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Digital Marketing Management: Integrating Technology, Analytics, and Consumer Engagement provides a practical and comprehensive overview of digital marketing in today's fast-evolving landscape. It covers the fundamentals of digital versus traditional marketing, explores consumer behavior, and dives into key areas like SEO, SEM, social media, content, email, affiliate, and mobile marketing. The book emphasizes data-driven strategies through analytics, A/B testing, and performance metrics. It also introduces advanced topics such as programmatic advertising, e-commerce optimization, and emerging…mehr

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Produktbeschreibung
Digital Marketing Management: Integrating Technology, Analytics, and Consumer Engagement provides a practical and comprehensive overview of digital marketing in today's fast-evolving landscape. It covers the fundamentals of digital versus traditional marketing, explores consumer behavior, and dives into key areas like SEO, SEM, social media, content, email, affiliate, and mobile marketing. The book emphasizes data-driven strategies through analytics, A/B testing, and performance metrics. It also introduces advanced topics such as programmatic advertising, e-commerce optimization, and emerging technologies like AI, chatbots, voice search, AR, and VR-equipping marketers with the knowledge to thrive in the digital age.
Autorenporträt
Dr. Derrick Nukunu Akude is a digital marketing expert and scholar with a focus on data-driven strategies, consumer insights, and cutting-edge technologies. He has written influential works on digital strategy and advised international brands, effectively connecting academic knowledge with practical applications in online marketing and innovation.