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Digital marketing is essential for the success of e-commerce businesses, helping them attract, engage, and retain customers in a competitive online environment. Effective strategies include search engine optimization (SEO) to increase visibility, pay-per-click (PPC) advertising for targeted reach, and content marketing to provide value and build brand authority. Social media platforms play a key role in connecting with audiences, promoting products, and encouraging user engagement. Email marketing helps maintain communication with customers, offering personalized deals and updates. Influencer partnerships can also drive traffic and boost credibility. By analysing data and customer behaviour, businesses can refine their strategies for better results. When used effectively, digital marketing creates a strong online presence, increases conversions, and supports long-term growth.