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Digital marketing is the promotion and sale of products and services using online strategies. These activities are constantly evolving, aligning with the habits of Internet users. This implies that we must thoroughly understand online users. Therefore, it is necessary to be aware of their actions, habits, and interests. This knowledge is crucial for promoting our products, allowing us to focus on those who are most interested. This emphasis on targeted promotion is one of the main advantages compared to traditional promotional activities. Imagine if TV commercials could target only the audience interested in a particular advertisement. This is precisely what is possible on the Internet, making the famous marketing rule - presenting the offer at the right time and in the right place - even more critical. With new technologies and information at our disposal, we can effectively filter the audience to reach the target group. This capability is a key prerequisite for a successful business.