Julia V. Griffey

Digital Media Production for Beginners

• Gebundenes Buch

Produktbeschreibung

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 220
• Erscheinungstermin: 30. August 2024
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 499g
• ISBN-13: 9781032611457
• ISBN-10: 1032611456
• Artikelnr.: 70206372

Autorenporträt

Julia V. Griffey is Associate Professor of Interactive Digital Media and Media Production at Webster University, USA.

Inhaltsangabe

Chapter 1: Introduction: the importance of media production skills
Chapter 2: Photography
· The power of good photography
· The evolution of photography
· How a DSLR camera works
· Taking good photographs
· Expert POV: Kathleen Sanker
· Expert POV: Jennifer Silverberg
Chapter 3: Pixel-based image editing
· The evolution of pixel-based image editing
· Digital photographic images
· Properties of pixel-based images
· Manipulating pixels in a pixel-based image
· Sourcing pixel-based images
· Pixel-based image editing software
· Common image-editing tasks
· The ethics of image editing
· Expert POV: Zachary Kaufman
Chapter 4: Vector-based graphics
· What are vector-based graphics?
· Origins of vector-based graphics
· Vector-based graphic software
· Best uses of vector-based graphics
· Tools and techniques used in vector-based drawing programs
· Vector-based file formats
· Vector to pixel and pixel to vector conversion
· Design tips when creating vector-based graphics
· Sourcing vector graphics
· Expert POV: Leila Mitchell
Chapter 5: Compositing images
· Where are composited images used?
· The evolution of composited images
· How to create a composited image
· Design principles for effective image compositing
· Expert POV: Noriko Yuasa
Chapter 6: Audio recording
· The evolution of audio recording
· Why good-quality audio is important
· What makes good-quality audio
· Audio-recording techniques
· Microphones
Selecting an appropriate microphone for your recording needs
· Strategies for capturing good-quality audio
· Legal issues when recording audio
· Expert POV: Carl Nappa
Chapter 7: Editing and sharing audio
· Evolution of audio editing
· The properties and representation of sound
· Sampled sound
· Mono vs. stereo
· Audio file formats
· Audio editing
· Obtaining audio from other sources
· Exporting and sharing your audio
· Legal issues when incorporating audio into your projects
· Expert POV: John Krivit
Chapter 8: Shooting video
· The evolution of video
· The explosion of online video
· Video equipment essentials
· Video preproduction
· Video production
Legal issues when shooting video
· Expert POV: June Kyu Park
Chapter 9: Editing and sharing video
· What is video editing?
· The evolution of video editing
· Pre-editing tasks
· Video-editing software
· Sourcing video
· Video-editing tasks
· Editing style and techniques
· Exporting and sharing video
· Export POV: Bryce Bagwill
Chapter 10: Animation and motion graphics
· What is animation?
· Evolution of animation
· Evolution of motion graphics
· Forms of animation
· Uses of animation
· Uses of motion graphics
· The production process
· Animation and motion-graphics software
· Tools and techniques for the non-animator
· Expert POV: Michael Long
· Expert POV: Kristin Pratt
Chapter 11: Building websites
· Origins of the World Wide Web
· Coding a website
· Setting up web hosting and acquiring a domain name
· More complex web development
· Content management systems
· Building a website on a platform
· Principles of web design
· E-commerce sites
· Driving traffic to your site
· Expert POV: Scott Granneman
Chapter 12: Writing for media production
· Proposal writing for media projects
· Scriptwriting
· Writing for websites
· Social media writing
· Expert POV: Christy Pogorelac
Chapter 13: Soliciting and using audience feedback
· Conventional methods of soliciting audience feedback
· Soliciting audience feedback from different channels
· Leveraging digital channels for passive audience feedback
· Analyzing and implementing qualitative audience feedback
· Analyzing and implementing quantitative audience feedback
· Responding to audience feedback
· Expert POV: Bob Cuneo
· Expert POV: Heidi Singleton
Index

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Chapter 1: Introduction: the importance of media production skills

Chapter 2: Photography

· The power of good photography

· The evolution of photography

· How a DSLR camera works

· Taking good photographs

· Expert POV: Kathleen Sanker

· Expert POV: Jennifer Silverberg

Chapter 3: Pixel-based image editing

· The evolution of pixel-based image editing

· Digital photographic images

· Properties of pixel-based images

· Manipulating pixels in a pixel-based image

· Sourcing pixel-based images

· Pixel-based image editing software

· Common image-editing tasks

· The ethics of image editing

· Expert POV: Zachary Kaufman

Chapter 4: Vector-based graphics

· What are vector-based graphics?

· Origins of vector-based graphics

· Vector-based graphic software

· Best uses of vector-based graphics

· Tools and techniques used in vector-based drawing programs

· Vector-based file formats

· Vector to pixel and pixel to vector conversion

· Design tips when creating vector-based graphics

· Sourcing vector graphics

· Expert POV: Leila Mitchell

Chapter 5: Compositing images

· Where are composited images used?

· The evolution of composited images

· How to create a composited image

· Design principles for effective image compositing

· Expert POV: Noriko Yuasa

Chapter 6: Audio recording

· The evolution of audio recording

· Why good-quality audio is important

· What makes good-quality audio

· Audio-recording techniques

· Microphones

Selecting an appropriate microphone for your recording needs

· Strategies for capturing good-quality audio

· Legal issues when recording audio

· Expert POV: Carl Nappa

Chapter 7: Editing and sharing audio

· Evolution of audio editing

· The properties and representation of sound

· Sampled sound

· Mono vs. stereo

· Audio file formats

· Audio editing

· Obtaining audio from other sources

· Exporting and sharing your audio

· Legal issues when incorporating audio into your projects

· Expert POV: John Krivit

Chapter 8: Shooting video

· The evolution of video

· The explosion of online video

· Video equipment essentials

· Video preproduction

· Video production

Legal issues when shooting video

· Expert POV: June Kyu Park

Chapter 9: Editing and sharing video

· What is video editing?

· The evolution of video editing

· Pre-editing tasks

· Video-editing software

· Sourcing video

· Video-editing tasks

· Editing style and techniques

· Exporting and sharing video

· Export POV: Bryce Bagwill

Chapter 10: Animation and motion graphics

· What is animation?

· Evolution of animation

· Evolution of motion graphics

· Forms of animation

· Uses of animation

· Uses of motion graphics

· The production process

· Animation and motion-graphics software

· Tools and techniques for the non-animator

· Expert POV: Michael Long

· Expert POV: Kristin Pratt

Chapter 11: Building websites

· Origins of the World Wide Web

· Coding a website

· Setting up web hosting and acquiring a domain name

· More complex web development

· Content management systems

· Building a website on a platform

· Principles of web design

· E-commerce sites

· Driving traffic to your site

· Expert POV: Scott Granneman

Chapter 12: Writing for media production

· Proposal writing for media projects

· Scriptwriting

· Writing for websites

· Social media writing

· Expert POV: Christy Pogorelac

Chapter 13: Soliciting and using audience feedback

· Conventional methods of soliciting audience feedback

· Soliciting audience feedback from different channels

· Leveraging digital channels for passive audience feedback

· Analyzing and implementing qualitative audience feedback

· Analyzing and implementing quantitative audience feedback

· Responding to audience feedback

· Expert POV: Bob Cuneo

· Expert POV: Heidi Singleton

Index