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This monograph explores the theoretical frameworks and practical applications of innovative digital methods for managing demand in the hospitality sector of Uzbekistan. It comprehensively examines the multifaceted nature of tourism demand, highlighting price sensitivity, quality considerations, and socio-cultural influences, including emotional and psychological factors. The study identifies significant shifts in consumer behavior driven by digitalization and assesses how these changes affect the tourism industry both locally and internationally.An in-depth analysis of current demand stimulation methods demonstrates the decreasing effectiveness of traditional marketing strategies such as discounts and promotional packages without complementary digital innovations. The monograph emphasizes the critical role of digital marketing tools-including targeted advertising, Big Data analytics, CRM systems, loyalty programs, and gamification-in enhancing customer engagement, retention, and market competitiveness.