Discontinuity in Public Management and the Impact on Communication - Araújo, Aída Carla de
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A reflection on maintaining a basic social communication system during the transition period between governments. This option could promote greater efficiency and agility in government actions. In this way, there would be a better chance of guaranteeing the success of an organisation that depends not only on restructuring, but above all on people's commitment and willingness to communicate and relate. The current government's intention to implement a culture of change was verified, but without prioritising social communication. Bibliographical research was carried out using primary and…mehr

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Produktbeschreibung
A reflection on maintaining a basic social communication system during the transition period between governments. This option could promote greater efficiency and agility in government actions. In this way, there would be a better chance of guaranteeing the success of an organisation that depends not only on restructuring, but above all on people's commitment and willingness to communicate and relate. The current government's intention to implement a culture of change was verified, but without prioritising social communication. Bibliographical research was carried out using primary and secondary sources, as well as the strategy of observing the organisational environment.
Autorenporträt
Aída Carla est une journaliste spécialisée dans la gestion de la communication dans les organisations publiques et privées. Elle a travaillé pour les principaux médias du district fédéral. Elle a été rédactrice en chef de TV Senado et, à Radiobras, rédactrice en chef de TV et Rádio Nacional. Elle a dirigé le département des communications du ministère fédéral de l'agriculture. Elle est actuellement médiatrice adjointe à l'EBC.