In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses. In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the attention of venture capital…mehr
In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses. In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the attention of venture capital firms and incubators; finding the funding necessary to launch a start-up can feel impossible. The business leaders of our future must anticipate change to create their own opportunities for personal satisfaction and professional success. Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level to help anyone can achieve success and lasting prosperity-without needing to raise funds from outside investors. Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses-including Richard Branson, Steve Jobs, Elon Musk, YouTube, Circ du Soleil, Odor Eaters, Iams, Silly Putty, and many more-Samit shows how personal transformation can reap entrepreneurial and professional rewards. Disrupt You! offers clear and empowering advice for anyone looking to break through; for anyone with a big idea but with no idea how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike.
JAY SAMIT has been described by Wired magazine as ¿having the coolest job in the industry.¿ He is a leading technology innovator who has raised hundreds of millions of dollars for startups; sold companies to Fortune 500 firms; taken companies public; and partnered with some of the world¿s biggest brands, including Coca Cola, McDonald¿s, General Motors, United Airlines, Microsoft, Apple, Verizon, and Facebook. He was a senior advisor to LinkedIn and held senior management positions at Universal Studios, EMI, and Sony. An active philanthropist, Samit was appointed to the White House initiative for education and technology by President Bill Clinton. The president of ooVoo, a mobile video chat service with 100+ million users, and an adjunct professor of entrepreneurship at USC¿s Viterbi School of Engineering, Samit is the host of the Wall Street Journal Start of the Year Series and the nationally-syndicated radio show, Business Rockstars.
Inhaltsangabe
Foreword Introduction CHAPTER ONE In Defense of Disruption CHAPTER TWO Become a Disruptor CHAPTER THREE The Disruptor's Map CHAPTER FOUR Build a Brand of One CHAPTER FIVE Disruptors at Work and the Value of Intrapreneurship CHAPTER SIX In Search of the Zombie Idea CHAPTER SEVEN Pivoting Your Energies CHAPTER EIGHT Unlocking the Value Chain CHAPTER NINE Research and Development: Unlocking the Value of Waste CHAPTER TEN Design: Disruption Through Aesthetics CHAPTER ELEVEN Production: Reuse, Repurpose, Re- create CHAPTER TWELVE Marketing and Sales: Finding the Problem to Fix Your Solution CHAPTER THIRTEEN Distribution: Unlocking Unattained Value and the Challenge of Unlimited Shelf Space CHAPTER FOURTEEN Capital Revisited: Other People's Money CHAPTER FIFTEEN Disruption in the Era of the Crowd CHAPTER SIXTEEN Disrupt the World EPILOGUE The Self- Disruptor's Manifesto Acknowledgments Notes
Foreword Introduction CHAPTER ONE In Defense of Disruption CHAPTER TWO Become a Disruptor CHAPTER THREE The Disruptor's Map CHAPTER FOUR Build a Brand of One CHAPTER FIVE Disruptors at Work and the Value of Intrapreneurship CHAPTER SIX In Search of the Zombie Idea CHAPTER SEVEN Pivoting Your Energies CHAPTER EIGHT Unlocking the Value Chain CHAPTER NINE Research and Development: Unlocking the Value of Waste CHAPTER TEN Design: Disruption Through Aesthetics CHAPTER ELEVEN Production: Reuse, Repurpose, Re- create CHAPTER TWELVE Marketing and Sales: Finding the Problem to Fix Your Solution CHAPTER THIRTEEN Distribution: Unlocking Unattained Value and the Challenge of Unlimited Shelf Space CHAPTER FOURTEEN Capital Revisited: Other People's Money CHAPTER FIFTEEN Disruption in the Era of the Crowd CHAPTER SIXTEEN Disrupt the World EPILOGUE The Self- Disruptor's Manifesto Acknowledgments Notes
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