Distribution and e-commerce - Malongo Mpidi, Gabriel;Mbi Mbambi, Montana Joshua
45,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
23 °P sammeln
  • Broschiertes Buch

Distribution and E-commerce" analyzes the evolution of distribution in the digital age, marked by the rise of e-commerce and the integration of physical and digital channels. It begins with a definition of distribution types (intensive, selective, exclusive) and their strategic role. It then explores digital transformation, the impact of marketplaces, social networks and technologies such as AI or augmented reality. The book looks at the new omnichannel strategies, the importance of logistics and merchandising, and the challenges of e-business sustainability. Finally, it highlights future…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Distribution and E-commerce" analyzes the evolution of distribution in the digital age, marked by the rise of e-commerce and the integration of physical and digital channels. It begins with a definition of distribution types (intensive, selective, exclusive) and their strategic role. It then explores digital transformation, the impact of marketplaces, social networks and technologies such as AI or augmented reality. The book looks at the new omnichannel strategies, the importance of logistics and merchandising, and the challenges of e-business sustainability. Finally, it highlights future prospects: personalization, automation and environmental responsibility.
Autorenporträt
Malongo Mpidi Gabriel, born in Kisantu in 1976, is a teacher-researcher at ISC Matadi, entrepreneur and co-founder of REJEKC. With a DEA in Didactics, he has solid experience in accounting, management and pedagogy, with a rich academic and professional background.Montana Joshua MBI MBAMBI is a teacher-researcher at ISC Matadi.