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Globalisation has triggered various changes to society and had a major impact on our everyday life. Nowadays society is required to manage and deal with a variety of cultures, backgrounds and attitudes. How can we actually earn the benefits from these additional diversity challanges in business? The answer is Diversity Management, a fairly new concept in the European context, which experts have tried to identify, research and promote. The topic of this thesis, "Diversity as a Source of Competitive Advantage in Economies", specifically explores Diversity Management and the trends and business opportunities derived from a diverse sourrounding.