Don't Segment, Integrate Markets! - Mendoza F, Juan C
12,99 €
inkl. MwSt.

Versandfertig in über 4 Wochen
payback
6 °P sammeln
  • Broschiertes Buch

This small text, more than a book, is a call. A call to all those rebellious, creative, and innovative entrepreneurs who seek to transform the world by doing different things and who aim to solve the problems and needs of the majority of people. It is a call for all those entrepreneurs in micro, small, and medium-sized enterprises who seek to become pioneers of the changes and transformations we need in these turbulent times of a lack of creativity. For all those discontented who know that things can be done differently and that it is not necessary to follow the conventional and established…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
This small text, more than a book, is a call. A call to all those rebellious, creative, and innovative entrepreneurs who seek to transform the world by doing different things and who aim to solve the problems and needs of the majority of people. It is a call for all those entrepreneurs in micro, small, and medium-sized enterprises who seek to become pioneers of the changes and transformations we need in these turbulent times of a lack of creativity. For all those discontented who know that things can be done differently and that it is not necessary to follow the conventional and established parameters that everyone or the vast majority follow as usual; who perhaps intuit this different way of doing things but do not find the way to do it or how to achieve it. DON'T SEGMENT, INTEGRATE MARKETS! is a small synthesizing and facilitating manual ideal for this call, for this purpose sought in this wonderful type of creative entrepreneurs who try to see reality in another way, not in the traditional way, to transform it and become the pioneers of new markets and industries that will generate growth and development, not only for their community but for the entire world. Here is proposed what we have come to call the new paradigm of the 21st century in business market strategy. Where, to the accustomed and conventional strategic models that lead us down the path of the same fixed and unquestionable rules of industry and market, on dead-end roads doing more of the same within the same parameters as always, such as market segmentation; DON'T SEGMENT, INTEGRATE MARKETS! is presented. Where another alternative is proposed, the key alternative to the classic segmentation that everyone employs, in increasingly saturated markets of destructive competition. This alternative is market integration, which challenges entrepreneurs to creativity and innovation, seeking new market spaces or blue oceans, looking beyond the classic boundaries imposed by the conventional and competitive paradigm of classic market segmentation. With this new approach, inspired by the research of Kim/Mauborgne and many other renowned intellectuals, business market strategy will be divided into two alternative paradigms for entrepreneurs: market segmentation and market integration. YOU CHOOSE!
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.