E-Commerce: a guide to Startups - Sirajudeen, I. Parvin Banu;Dhandpani, D. Nithilan;Paramasivam, P. Keerthivasan
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E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to the transactional processes that make up online retail shopping.In the last decade, widespread use of e-commerce platforms such as Amazon and eBay has…mehr

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Produktbeschreibung
E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to the transactional processes that make up online retail shopping.In the last decade, widespread use of e-commerce platforms such as Amazon and eBay has contributed to substantial growth in online retail. In 2007, e-commerce accounted for 5.1% of total retail sales; in 2019, e-commerce made up 16.0%.
Autorenporträt
Dr. I. Parvin Banu, Associate Professor and Head, Department of International Business & IQAC DirectorMr. D. Nithilan, Assistant Professor, Department of International BusinessMr. P. Keerthivasan, Assistant Professor, Department of International BusinessSri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India