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E-commerce offers small businesses a powerful platform to reach wider audiences and grow beyond local markets. Starting an online store involves choosing the right e-commerce platform, setting up user-friendly website navigation, and showcasing products with clear descriptions and quality images. Success in the digital space requires strong branding, competitive pricing, and efficient inventory management. Marketing strategies such as social media promotion, email campaigns, and search engine optimization help attract and retain customers. Providing excellent customer service, offering secure payment options, and ensuring smooth shipping processes also build credibility. With the right tools and consistent effort, small businesses can thrive in the online marketplace and achieve sustainable growth.