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Essays demonstrate how to reduce the entry cost ot North American businesses trying to penetrate East Asian markets.

Produktbeschreibung
Essays demonstrate how to reduce the entry cost ot North American businesses trying to penetrate East Asian markets.
Autorenporträt
Wendy Dobson is the co-director at the Rotman Institute for International Business and a professor emerita of Economic Analysis and Policy. Dobson served as Chair of the International Steering Committee of the Pacific Trade and Development network (2010–18), acted as a trustee of the Trilateral Commission, and was a member of the International Economics Advisory Committee of the Peterson Institute for International Economics. Her previous book, Gravity Shift (2009), also published by University of Toronto Press, was a finalist for the National Business Book Award in 2010. A.E. Safarian is a professor emeritus in the Rotman School of Management at the University of Toronto.