C. J. Sutton

Economics and Corporate Strategy

• Broschiertes Buch

Produktbeschreibung

This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 236
• Erscheinungstermin: 31. März 2008
• Englisch
• Abmessung: 216mm x 140mm x 14mm
• Gewicht: 339g
• ISBN-13: 9780521296106
• ISBN-10: 0521296102
• Artikelnr.: 23819201

Inhaltsangabe

Preface
Part I. The nature of corporate strategy: 1. Strategy and the theory of the firm
2. The purpose of strategic planning
Part II. Strategy, specialization, and diversity: 3. Vertical integration
4. Diversification
5. Strategy formulation in practice
6. Multinational strategy
Part III. Strategy and growth Introduction
7. Mergers
8. Innovation.