Educational Marketing as a Management and Administration Tool - Mendes, Tito
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In an organizational environment of a school nature, where policies and strategic decision-making take place on a permanent basis, Educational Marketing can become an important support tool. Thus, this work starts from a problem outlined by a qualitative investigation of the interpretative model, associated with a set of research questions around the following questions: What are the marketing strategies in school organizations? What are the opportunities developed through marketing that lead to greater competitiveness and added value? How can marketing influence employee/customer…mehr

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Produktbeschreibung
In an organizational environment of a school nature, where policies and strategic decision-making take place on a permanent basis, Educational Marketing can become an important support tool. Thus, this work starts from a problem outlined by a qualitative investigation of the interpretative model, associated with a set of research questions around the following questions: What are the marketing strategies in school organizations? What are the opportunities developed through marketing that lead to greater competitiveness and added value? How can marketing influence employee/customer satisfaction? Is it possible to contribute knowledge to a marketing approach to educational management? This research indicates that educational marketing is important in terms of what the school wants to promote and offer the educational community. The school as an organization can lead families and students to choose between various offers and conditions. The work concludes that the use of educationalmarketing is not totally unknown, but there is still some resistance from school organizations.
Autorenporträt
TITO MENDES, with a degree in Theology from the UCP in Lisbon, is a Primary and Secondary School Teacher and Assistant Principal of the Silves School Group. He has a post-graduate degree in Business Management and also in Education and Training Sciences from UAlg. He has a Master's degree in Education and Training Sciences, specializing in Educational Management and Administration from UAlg.