Andere Kunden interessierten sich auch für
![Consumers' Awareness and Intention to Purchase Organic Vegetable]( "Consumers' Awareness and Intention to Purchase Organic Vegetable")
Consumers' Awareness and Intention to Purchase Organic Vegetable37,99 €![Evaluating the Credibility of Online Reviews and their Impact on Purchase Intention]( "Evaluating the Credibility of Online Reviews and their Impact on Purchase Intention")
Evaluating the Credibility of Online Reviews and their Impact on Purchase Intention42,95 €![Malaysian Consumer Decision Making Styles and Purchase Intention]( "Malaysian Consumer Decision Making Styles and Purchase Intention")
Malaysian Consumer Decision Making Styles and Purchase Intention32,99 €![Service Brand Credibility and Consumer Loyalty]( "Service Brand Credibility and Consumer Loyalty")
Service Brand Credibility and Consumer Loyalty36,99 €![How Packaging Elements impact Consumers' buying decisions]( "How Packaging Elements impact Consumers' buying decisions")
How Packaging Elements impact Consumers' buying decisions36,99 €![CONSUMERS' ATTITUDE TOWARDS VIDEO ON DEMAND SERVICES]( "CONSUMERS' ATTITUDE TOWARDS VIDEO ON DEMAND SERVICES")
CONSUMERS' ATTITUDE TOWARDS VIDEO ON DEMAND SERVICES40,99 €![Tourist's Purchase Behaviour in Malaysia]( "Tourist's Purchase Behaviour in Malaysia")
Tourist's Purchase Behaviour in Malaysia27,99 €
This study would be to the identify the effect of advertising on consumers' purchase decision of baby diapers in Addis Ababa . The general objective of this study was identifying the effect of advertising on consumers' purchase decision of baby diapers in Addis Ababa. Advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon products, information, or services etc. This research would be tried to identify the relationship between advertising (advertising media, source credibility, source attractiveness and product personality congruence) and consumer purchase decision of baby diaper by tapping the responses of 384 respondents from sub cities of Addis Ababa City Administration (nefase selik lafto sub-city). Quantitative research approach would be applied to the study. Quantitative research method examines the relationship between variables and tests the hypothesis, descriptive and explanatory research design would be used. Data would be collected through questionnaire from a sample of 384 purchasers of disposable baby diaper that will be selected using convenienet.