Section ONE: Introduction to effective brand building; Chapter 01: What is effective brand building and why is it important?; Chapter 02: What are the fundamentals of consumer behaviour?; Chapter 03: What are the conditions required for brands to thrive in my organization?; Chapter 04: How do I ensure I have the right marketing capability?; Chapter 05: What are the characteristics of effective brands?; Chapter 06: How can understanding brand strength and the drivers of consumer demand help effective brand building?; Chapter 07: Consumer insights; Section TWO: Creating an effective brand strategy where to win; Chapter 08: What is brand strategy?; Chapter 09: What is the situation my brand faces?; Chapter 10: What is my brand's ambition?; Chapter 11: How do I prioritize opportunities for growth?; Chapter 12: What are the fundamentals of an effective brand strategy?; Section THREE: How to win and keep winning; Chapter 13: What are the fundamentals of creative ideas and media connections?; Chapter 14: How do I turn strategy into a plan?; Chapter 15: How do I bring the plan together?; Chapter 16: How do I approach measurement?;
Section ONE: Introduction to effective brand building; Chapter 01: What is effective brand building and why is it important?; Chapter 02: What are the fundamentals of consumer behaviour?; Chapter 03: What are the conditions required for brands to thrive in my organization?; Chapter 04: How do I ensure I have the right marketing capability?; Chapter 05: What are the characteristics of effective brands?; Chapter 06: How can understanding brand strength and the drivers of consumer demand help effective brand building?; Chapter 07: Consumer insights; Section TWO: Creating an effective brand strategy where to win; Chapter 08: What is brand strategy?; Chapter 09: What is the situation my brand faces?; Chapter 10: What is my brand's ambition?; Chapter 11: How do I prioritize opportunities for growth?; Chapter 12: What are the fundamentals of an effective brand strategy?; Section THREE: How to win and keep winning; Chapter 13: What are the fundamentals of creative ideas and media connections?; Chapter 14: How do I turn strategy into a plan?; Chapter 15: How do I bring the plan together?; Chapter 16: How do I approach measurement?;
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