Effectiveness of experiential marketing as an innovation strategy - Sandoval Cárdenas, Mary Luz
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The importance of experiential marketing, where people acquire products or services not only from the rational but also from the emotional, based on lived experiences. This type of marketing has generated innovation and competitiveness in the market, since it not only seeks to satisfy the customer but to motivate them and create value in their experience and this is achieved by triggering their emotions.

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Produktbeschreibung
The importance of experiential marketing, where people acquire products or services not only from the rational but also from the emotional, based on lived experiences. This type of marketing has generated innovation and competitiveness in the market, since it not only seeks to satisfy the customer but to motivate them and create value in their experience and this is achieved by triggering their emotions.
Autorenporträt
Expert-comptable diplômé de l'Université Jorge Tadeo Lozano, avec une spécialisation en gestion supérieure de l'U. Militar Nueva Granada de Colombie, avec 10 ans d'expérience dans le domaine de la comptabilité et du travail administratif, avec une connaissance approfondie des outils bureautiques et des logiciels de comptabilité tels que SAP, JD Edwards et d'autres.