Effectiveness Of Online Visual Merchandise In Indian Ecommerce - Prodhuturi, Vijay Kumar Reddy
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E-Commerce business in India has mushroomed in the recent past. The competition from the non-Indian based e-commerce giants did not shake the domestic players much. As they claim, the low priced merchandise and discount sales is the backbone of the industry. This study explores how the technical aspects like visual merchandise contributes to the success of online retailers in the fierce competition that still exists.

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Produktbeschreibung
E-Commerce business in India has mushroomed in the recent past. The competition from the non-Indian based e-commerce giants did not shake the domestic players much. As they claim, the low priced merchandise and discount sales is the backbone of the industry. This study explores how the technical aspects like visual merchandise contributes to the success of online retailers in the fierce competition that still exists.
Autorenporträt
Dr P.V. Vijay Kumar Reddy jest adiunktem (marketing) w KL University Business School, K L University, Guntur, A.P., Indie. Przed rozpocz¿ciem pracy dydaktycznej i badawczej pracowä w firmie Wipro Ltd jako kierownik ds. zaopatrzenia. Jego zainteresowania badawcze obejmuj¿ rozwój formatów sprzedäy detalicznej, marketing emocjonalny i marketing relacyjny.