Andere Kunden interessierten sich auch für
![The Effects of Service Recovery on Customer Satisfaction and Loyalty]( "The Effects of Service Recovery on Customer Satisfaction and Loyalty")
The Effects of Service Recovery on Customer Satisfaction and Loyalty33,99 €![Relational Capital of International Joint Ventures in Vietnam]( "Relational Capital of International Joint Ventures in Vietnam")
Relational Capital of International Joint Ventures in Vietnam46,99 €![Effects of Service Quality And Satisfaction on Loyalty]( "Effects of Service Quality And Satisfaction on Loyalty")
Effects of Service Quality And Satisfaction on Loyalty49,99 €![Customer Loyalty In Retail Banking]( "Customer Loyalty In Retail Banking")
Customer Loyalty In Retail Banking46,99 €![User Satisfaction, Customer Relationship Management and Loyalty]( "User Satisfaction, Customer Relationship Management and Loyalty")
User Satisfaction, Customer Relationship Management and Loyalty38,99 €![Product quality management affecting customer loyalty]( "Product quality management affecting customer loyalty")
Product quality management affecting customer loyalty25,99 €![Islamic banking and its role in customer loyalty and Satisfaction]( "Islamic banking and its role in customer loyalty and Satisfaction")
Islamic banking and its role in customer loyalty and Satisfaction37,99 €
This study examined the effect of relational social capital on customer loyalty in commercial banks. Social capital is an asset embedded in the relationship of individuals, committees, networks or societies. The findings of this research supports the hypothesis that relational social capital significantly influences customer loyalty hence any strategists and managers aiming to achieve customer loyalty should pay close attention to all the elements of relational social capital.