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In the today's competitive business world, technology and innovation are inseparable. Without the existence and continuous up-gradation of technological skills and innovations, it is tedious to walk in the competitive world. In order to match the speed of business development and stay ahead in the crowd, it is necessary to cope-up with the challenges that come on the way and adopt to the rapid changes. In the era of Industry 4.0 it is necessary to learn and adopt new technologies and encourage innovation in business to sustain & survive for a long duration. This conference aims to bring out various challenges faced by the industry in its current generation and enlighten the various paths for the future opportunities to sustain for a long time with up gradation of new technologies and innovation. It will help the corporate to gear up in the business.