Emotional Appeals in Advertising Banking Services - Mogaji, Emmanuel
73,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
37 °P sammeln
  • Broschiertes Buch

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
Autorenporträt
Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.