Emotions by Design - Desmet, Pieter; Fokkinga, Steven
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Design without emotion falls flat. While design shapes how we live and feel, its emotional impact is still too often ignored. This book changes that. It shows how emotion can be a deliberate, powerful tool for creating products and services that truly connect. Aimed at designers, marketers, innovators, and students, it offers clear methods to identify emotional needs, trigger the right emotions, and resolve tensions between them. With real-world cases, scientific insights, and hands-on tools, it helps you design not just for function or beauty, but for real human impact and competitive advantage.…mehr

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Produktbeschreibung
Design without emotion falls flat. While design shapes how we live and feel, its emotional impact is still too often ignored. This book changes that. It shows how emotion can be a deliberate, powerful tool for creating products and services that truly connect. Aimed at designers, marketers, innovators, and students, it offers clear methods to identify emotional needs, trigger the right emotions, and resolve tensions between them. With real-world cases, scientific insights, and hands-on tools, it helps you design not just for function or beauty, but for real human impact and competitive advantage.
Autorenporträt
For nearly two decades, Pieter and Steven have worked side by side in research, education, and practice-co-authoring over 300 scientific publications, supervising hundreds of design students, and delivering lectures, workshops, and masterclasses around the globe. They have consulted for Fortune 500 companies and local governments, helping teams apply emotional insights to create more meaningful and impactful products and services. Together, they founded the Delft Institute of Positive Design and Emotion Studio. Prof. dr. Pieter Desmet is Full Professor of Design for Experience at Delft University of Technology. He is globally recognized for his pioneering research at the intersection of design and emotion, and continues to explore how design can contribute to human flourishing. Dr. Steven Fokkinga is Director of Emotion Studio, a Rotterdam-based agency that specializes in emotion research, concept development, and innovation consultancy. He bridges academic insights with real-world design practice to make emotion-driven design impactful and profitable. Dr. Steven Fokkinga is Director of Emotion Studio, a Rotterdam-based agency that specializes in emotion research, concept development, and innovation consultancy. He bridges academic insights with real-world design practice to make emotion-driven design impactful and profitable.