Emotions by Design - Desmet, Pieter; Fokkinga, Steven
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Erscheint vorauss. November 2025
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Design without emotion falls flat. While design shapes how we live and feel, its emotional impact is still too often ignored. This book changes that. It shows how emotion can be a deliberate, powerful tool for creating products and services that truly connect. Aimed at designers, marketers, innovators, and students, it offers clear methods to identify emotional needs, trigger the right emotions, and resolve tensions between them. With real-world cases, scientific insights, and hands-on tools, it helps you design not just for function or beauty, but for real human impact and competitive advantage.…mehr

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Produktbeschreibung
Design without emotion falls flat. While design shapes how we live and feel, its emotional impact is still too often ignored. This book changes that. It shows how emotion can be a deliberate, powerful tool for creating products and services that truly connect. Aimed at designers, marketers, innovators, and students, it offers clear methods to identify emotional needs, trigger the right emotions, and resolve tensions between them. With real-world cases, scientific insights, and hands-on tools, it helps you design not just for function or beauty, but for real human impact and competitive advantage.
Autorenporträt
Prof. Dr. Pieter Desmet (TU Delft) and Dr. Steven Fokkinga are experts in design and emotion, co-founders of Emotion Studio and DIOPD, with 300+ publications, global academic impact, and Fortune 500 consulting experience.