Bob Burg

Endless Referrals, Third Edition

• Broschiertes Buch

Produktbeschreibung

Introduces Attraction Marketing System, a tool that brings the market for a product or service to the business through targeted initiatives using direct mail, email, telemarketing, and websites.

Produktdetails

• Verlag: McGraw-Hill Education - Europe
• 3 ed
• Seitenzahl: 304
• Erscheinungstermin: 1. Oktober 2005
• Englisch
• Abmessung: 237mm x 154mm x 28mm
• Gewicht: 456g
• ISBN-13: 9780071462075
• ISBN-10: 0071462074
• Artikelnr.: 21619392

Autorenporträt

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Inhaltsangabe

Preface
Note on the Revised Edition
Acknowledgments
Dedication
Chapter 1 Networking: What it is and What it Does for You!
Chapter 2 Questions are the Successful Networker's Most Valuable Ammunition
Chapter 3 How to Work any Crowd
Chapter 4 Profitable Follow-Up
Chapter 5 Understanding the Law of Successful Giving and Successful
Receiving
Chapter 6 Training Your Personal Walking Ambassadors and Asking for
Referrals (So That you Actually Get Them)
Chapter 7 Prospecting for Fun and Profit
Chapter 8 Using the Internet to Help Build Your Network
Chapter 9 Position Yourself as the Expert (and Only Logical Resource) in
Your Field
Chapter 10 Cross-Promotions: True Win-Win Networking
Chapter 11 The Referral Mindset: Turning Appointments into Referrals
Chapter 12 Why Most Salespeople Don't Ask for Referrals and How to Overcome
It
Chapter 13 Six Essential Rules of Networking Etiquette
Chapter 14 Attraction Marketing: Featuring the ProfitFunnel System®
Chapter 15 Begin Your Own Profitable Networking Group (Or Join Another's)
Chapter 16 Networking for a New Job
Chapter 17 The Foundation of Effective Communication
Chapter 18 Networking: Begin Now
Index
About the Author
Footnote
ch11fn01