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A number of assessment techniques have been introduced over the years to measure the quality of a website. In this book the author uncovers how user involvement is key in getting feedback to improve the external quality of a website. User feedback in turn is used to enhance positive user experience. Thus, eventually the business can reap it benefits from the services offered on its website. Reflecting on other assessment models discussed and how institutions of higher learning operate, the WAM is emphasizes as an alternative model. This book is very informative to website administrators/web masters and website users.