David L. Rainey is Professor of Management at the Lally School of Management and Technology, Rensselaer Polytechnic Institute, USA. He is the author of Product Innovation (Cambridge University Press, 2005) and Sustainable Business Development (Cambridge University Press, 2006).
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List of abbreviations
Introduction
Part I. Context: Laying the Foundation and the Underpinnings of ESM: 1. Enterprise-wide strategic management: underpinning and context
2. Strategic management: historical aspects and contemporary perspectives
3. Enterprise-wide strategic leadership: creating value and sustainable success
4. The business environment: a global perspective on leading change
5. Market spaces: the intersection of the economic and business forces
Part II. Constructs: Strategic Management Process and Essential Elements: 6. Strategic management framework and strategic analysis
7. Strategic management: strategic formulation - options, mission statements and objectives
8. Strategy formulation - business strategies and action plans
9. Strategic implementation and execution
10. Reflections and concluding comments
Index.
