Suzanne Mawson, Lucrezia Casulli

Entrepreneurial Thinking

• Gebundenes Buch

Produktbeschreibung

The ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all students in their learning and application of an entrepreneurial mindset to ensure that they are ready to generate ideas, solve problems and contribute towards a better world.

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Produktdetails

• Verlag: SAGE Publications Ltd
• Seitenzahl: 352
• Erscheinungstermin: 15. März 2024
• Englisch
• Abmessung: 252mm x 194mm x 23mm
• Gewicht: 882g
• ISBN-13: 9781529795325
• ISBN-10: 152979532X
• Artikelnr.: 68584580

Autorenporträt

Suzanne Mawson is a Senior Lecturer in Entrepreneurship at the Hunter Centre for Entrepreneurship at the University of Strathclyde, where she teaches creativity and entrepreneurial thinking at Masters and MBA level. She is an expert in business development and growth, with particular expertise in programming and interventions to support ambitious and growth-oriented firms. Suzanne's research interests also cover alternative entrepreneurial finance such as crowdfunding, as well as start-up and growth-oriented entrepreneurship in migrant and refugee communities. Her research has been published in a range of leading entrepreneurship and management journals including International Small Business Journal, Entrepreneurship & Regional Development and Industrial Marketing Management . She also co-authored the social enterprise textbook Social Entrepreneurs: Can they change the world? (Macmillan, 2017).

Inhaltsangabe

Section 1: Challenging your assumptions about entrepreneurial thinking and
mindset
Chapter 1: Contextualising entrepreneurial thinking and mindset
Chapter 2: Considering your own entrepreneurial potential
Chapter 3: Challenging your frames of reference
Section 2: Getting comfortable with entrepreneurial ambiguity and
uncertainty
Chapter 4: Developing your persistence and resilience
Chapter 5: Tackling your core beliefs and harnessing your fears
Chapter 6: Developing and refining your entrepreneurial judgement
Section 3: Connecting, collaborating and communicating with others
Chapter 7: Collaborating and working with others in entrepreneurial
contexts
Chapter 8: Building empathy, trust and psychological safety
Chapter 9: Communicating verbally and non-verbally
Section 4: Harnessing your entrepreneurial thinking and mindset for value
creation
Chapter 10: Unlocking your ability for personal value creation
Chapter 11: Creating value for others and tackling the world's 'wicked
problems'
Chapter 12: What next for your entrepreneurial thinking and mindset?

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Section 1: Challenging your assumptions about entrepreneurial thinking and mindset
Chapter 1: Contextualising entrepreneurial thinking and mindset
Chapter 2: Considering your own entrepreneurial potential
Chapter 3: Challenging your frames of reference
Section 2: Getting comfortable with entrepreneurial ambiguity and uncertainty
Chapter 4: Developing your persistence and resilience
Chapter 5: Tackling your core beliefs and harnessing your fears
Chapter 6: Developing and refining your entrepreneurial judgement
Section 3: Connecting, collaborating and communicating with others
Chapter 7: Collaborating and working with others in entrepreneurial contexts
Chapter 8: Building empathy, trust and psychological safety
Chapter 9: Communicating verbally and non-verbally
Section 4: Harnessing your entrepreneurial thinking and mindset for value creation
Chapter 10: Unlocking your ability for personal value creation
Chapter 11: Creating value for others and tackling the world's 'wicked problems'
Chapter 12: What next for your entrepreneurial thinking and mindset?