Entrepreneurship in Media and Entertainment - Connock, Alex
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Erscheint vorauss. 28. Oktober 2025
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Entrepreneurship in Media and Entertainment: Hits and Value Creation is the detailed, global, go-to guide to the journey of a startup in the fast-evolving, global creative industries, spanning the lifetime of an entrepreneurial venture through Startup, Ideas, Talent, Technology, Engagement, Scaleup and Exit.

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Produktbeschreibung
Entrepreneurship in Media and Entertainment: Hits and Value Creation is the detailed, global, go-to guide to the journey of a startup in the fast-evolving, global creative industries, spanning the lifetime of an entrepreneurial venture through Startup, Ideas, Talent, Technology, Engagement, Scaleup and Exit.
Autorenporträt
Alex Connock is Senior Fellow at the Said Business School, University of Oxford, UK. At Exeter University he is Professor in Media & AI. Alex has also worked extensively in the media industry in the UK and US - in TV production, digital/social content marketing, magazine writing, and music and advertising production. He has been shortlisted six times in Entrepreneur of the Year awards in the UK. His prior books, Media Management and Artificial Intelligence and Media Management and Live Experience are also available from Routledge.