Heidi M. Neck, Christopher P. Neck, Emma L. Murray
Entrepreneurship - International Student Edition
The Practice and Mindset
Heidi M. Neck, Christopher P. Neck, Emma L. Murray
Entrepreneurship - International Student Edition
The Practice and Mindset
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Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds.…mehr
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Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills
Produktdetails
- Produktdetails
- Verlag: SAGE Publications Inc
- 3 Revised edition
- Seitenzahl: 600
- Erscheinungstermin: 20. Februar 2024
- Englisch
- Abmessung: 214mm x 276mm x 33mm
- Gewicht: 1464g
- ISBN-13: 9781071942260
- ISBN-10: 1071942263
- Artikelnr.: 70243498
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: SAGE Publications Inc
- 3 Revised edition
- Seitenzahl: 600
- Erscheinungstermin: 20. Februar 2024
- Englisch
- Abmessung: 214mm x 276mm x 33mm
- Gewicht: 1464g
- ISBN-13: 9781071942260
- ISBN-10: 1071942263
- Artikelnr.: 70243498
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Heidi Neck, Ph.D., is the Jeffry Timmons Professor of Entrepreneurial Studies at Babson College, where she also serves as the Academic Director of the Babson Academy. In this role, she is at the forefront of shaping the future of entrepreneurship education, influencing universities worldwide to rethink and innovate their approaches to teaching entrepreneurship. The Babson Academy, under Neck¿s leadership, serves as a catalyst for this transformation, expanding access to high-quality entrepreneurship education and fostering a global community of educators dedicated to advancing the field. A cornerstone of Neck's work is her leadership of Babson's Symposia for Entrepreneurship Educators (SEE) programs equipping faculty from around the world with the skills and knowledge necessary to teach entrepreneurship "entrepreneurially." She emphatically believes that how we teach entrepreneurship is just as important, if not more important, than the content. Additionally, Neck founded the Babson Collaborative, which connects colleges and universities worldwide, helping them strengthen their capacity and capability in growing entrepreneurship education ecosystems. This global institutional membership organization provides a platform for knowledge exchange, collaboration, and professional development. Throughout her tenure at Babson College, Neck has been recognized for her outstanding contributions to education at all levels, from undergraduate and graduate students to executive education learners. Her teaching excellence has been celebrated not only at Babson but also by prestigious international organizations, including the Academy of Management and the United States Association for Small Business and Entrepreneurship (USASBE). In 2016, she was named the Entrepreneurship Educator of the Year by The Schulze Foundation, an honor she received again in 2022 from USASBE for her continued innovation and leadership in entrepreneurship education. Neck's influence extends beyond the classroom and into the broader field of entrepreneurship education. As a Past President of USASBE, she has played a crucial role in shaping policies and initiatives aimed at improving entrepreneurship education. Her research focuses on key areas such as entrepreneurship education, the entrepreneurial mindset, ideation, and entrepreneurship within organizations. These interests have led to the development of influential academic works that have set new standards in entrepreneurship pedagogy. As an accomplished author, Neck has made significant contributions to the field through her publications. Her widely adopted textbook, "Entrepreneurship: The Practice & Mindset," now in its third edition, has received numerous accolades, including the Breakthrough Book of 2018 award from Sage Publishing, the 2018 Most Promising New Textbook Award, and the 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA). The book is widely recognized for its innovative approach, emphasizing an experiential and practice-based perspective on entrepreneurship. Neck's latest textbook, "Introduction to Business: For a Sustainable and Entrepreneurial Future" takes a fresh approach by incorporating sustainability and an entrepreneurial mindset into general business education, aligning with contemporary trends in the field. Additionally, she is the lead author of "Teaching Entrepreneurship: A Practice-Based Approach," a two-volume series published by Elgar Publishing, which serves as a practical guide for educators seeking to implement experiential teaching methods in their classrooms. Overall, Neck has authored six books and more than 45 refereed articles, book chapters, and research monographs, solidifying her reputation as a thought leader in entrepreneurship education. Beyond academia, Neck is a sought-after speaker and educator, regularly delivering keynotes and workshops on the importance of fostering an entrepreneurial mindset and leveraging entrepreneurship as a tool for positive societal impact. Her ability to translate complex concepts into practical, actionable insights has made her a respected voice in the field. She has also successfully bridged academia and practice by co-founding VentureBlocks, an entrepreneurship education technology company, and achieving a successful exit with FlowDog, a canine aquatic fitness and rehabilitation center near Boston. Additionally, she has served on the board of A. Wilbert's & Sons, a seventh-generation, family-owned land-management company in Louisiana, further demonstrating her ability to apply entrepreneurial principles in diverse settings. Neck's academic journey began at Louisiana State University, where she earned her B.S. in Marketing. She went on to complete her MBA and Ph.D. in Strategic Management and Entrepreneurship at the University of Colorado at Boulder. Her multidisciplinary background, coupled with her passion for education and entrepreneurship, has shaped her approach to teaching and research, making her one of the most influential figures in entrepreneurship education today. When she's not inspiring the next generation of entrepreneurs or shaping the future of entrepreneurship education, Neck enjoys engaging in one of her newest passions: pickleball. Whether on the court or in the classroom, she continues to embody the entrepreneurial spirit, pushing boundaries and challenging conventional wisdom to drive innovation in education and beyond.
Chapter 1: Practicing Entrepreneurship
Entrepreneurship May Be Different From What You Think
Beyond the Startup: Ways to Access Entrepreneurship
Entrepreneurship Is a Method That Requires Entrepreneurial Thinking
The Entrepreneurship Method Described
Entrepreneurship Takes Deliberate Practice
Chapter 2: Activating an Entrepreneurial Mindset
What Is Mindset?
The Entrepreneurial Mindset
How Your "Why Statement" Connects to Your Entrepreneurial Mindset
Habits to Practice for an Entrepreneurial Mindset
Chapter 3: Creating and Recognizing New Opportunities
The Two Dimensions of Social Entrepreneurship
Social Entrepreneurs Solve Wicked Problems
Types of Social Entrepreneurship
Funding Social Ventures
Social Entrepreneurs and Their Stakeholders
Measuring Impact
Chapter 4: Using Design Thinking
What Is "Opportunity" in Entrepreneurship?
Opportunities Start With Thousands of Ideas
Four Pathways to Opportunity Identification
The IDEATE Method for Creating New Opportunities
Challenges Moving From Idea to Opportunity
Chapter 5: Building Business Models
What Is Design Thinking?
Design Thinking Is Human Centered
Design Thinking Requires Empathy
The Design-Thinking Process: Five Phases
A Deeper Dive Into Observation and Interviewing
Service Design Thinking
Chapter 6: Developing Your Customers
What Is a Business Model?
The Four Parts of a Business Model
The Customer Value Proposition
Different Types of CVPs and Customer Segments
Two Canvases, One Business Model
Chapter 7: Testing and Experimenting With New Ideas
Customers and Markets
Customer Psychology
Customer Segmentation
Market Sizing
Chapter 8: Developing Networks and Building Teams
Experiments: What They Are and Why We Do Them
Types of Experiments
A Deeper Look at Prototypes
The Scientific Method Applied to Entrepreneurship
Interviewing for Customer Feedback
The Reward of Gathering Your Own Evidence
Chapter 9: Creating Revenue Models
The Power of Networks
The Value of Networks
Building Networks
Networking to Build the Founding Team
Chapter 10: Planning for Entrepreneurs
What Is a Revenue Model?
Generating Revenue From "Free"
Revenue and Cost Drivers
Pricing Strategies
Calculating Price
Chapter 11: Anticipating Failure
Failure and Entrepreneurship
The Failure Spectrum
Fear of Failure
Learning From Failure
Using Resilience to Overcome Failure
Chapter 12: Bootstrapping and Crowdfunding for Resources
What Is Bootstrapping?
The Bootstrapped Startup
Crowdfunding Versus Crowdsourcing
Crowdfunding Startups and Entrepreneurship
The 4 Contexts for Crowdfunding
A Quick Guide to Successful Crowdfunding
Chapter 13: Financing for Startups
What Is Equity Financing?
The Basics of Valuation
Angel Investors
Venture Capitalists
Due Diligence
Chapter A Supplement A: Financial Statements and Projections for Startups
3 Essential Financial Statements
The Journey of Cash: The Cash Conversion Cycle
Building Pro Forma Financial Statements
Building Assumptions: Operating Policies and Other Key Assumptions
Chapter 14: Navigating Legal and IP Issues
Legal Considerations
Types of Legal Structures
Intellectual Property (IP)
Global IP Theft
Hiring Employees
Chapter 15: Engaging Customers Through Marketing
The Basic Principles of Marketing
Entrepreneurial Marketing
Building a Brand
Digital Marketing
Influencer Marketing
Chapter 16: Supporting Social Entrepreneurship
Planning for Pitching
The Most Common Planning Activities for Entrepreneurs
The Questions That Any Type of Planning Document Must Answer
Pitches Take Many Forms
The Pitch Deck
Pitching
Entrepreneurship May Be Different From What You Think
Beyond the Startup: Ways to Access Entrepreneurship
Entrepreneurship Is a Method That Requires Entrepreneurial Thinking
The Entrepreneurship Method Described
Entrepreneurship Takes Deliberate Practice
Chapter 2: Activating an Entrepreneurial Mindset
What Is Mindset?
The Entrepreneurial Mindset
How Your "Why Statement" Connects to Your Entrepreneurial Mindset
Habits to Practice for an Entrepreneurial Mindset
Chapter 3: Creating and Recognizing New Opportunities
The Two Dimensions of Social Entrepreneurship
Social Entrepreneurs Solve Wicked Problems
Types of Social Entrepreneurship
Funding Social Ventures
Social Entrepreneurs and Their Stakeholders
Measuring Impact
Chapter 4: Using Design Thinking
What Is "Opportunity" in Entrepreneurship?
Opportunities Start With Thousands of Ideas
Four Pathways to Opportunity Identification
The IDEATE Method for Creating New Opportunities
Challenges Moving From Idea to Opportunity
Chapter 5: Building Business Models
What Is Design Thinking?
Design Thinking Is Human Centered
Design Thinking Requires Empathy
The Design-Thinking Process: Five Phases
A Deeper Dive Into Observation and Interviewing
Service Design Thinking
Chapter 6: Developing Your Customers
What Is a Business Model?
The Four Parts of a Business Model
The Customer Value Proposition
Different Types of CVPs and Customer Segments
Two Canvases, One Business Model
Chapter 7: Testing and Experimenting With New Ideas
Customers and Markets
Customer Psychology
Customer Segmentation
Market Sizing
Chapter 8: Developing Networks and Building Teams
Experiments: What They Are and Why We Do Them
Types of Experiments
A Deeper Look at Prototypes
The Scientific Method Applied to Entrepreneurship
Interviewing for Customer Feedback
The Reward of Gathering Your Own Evidence
Chapter 9: Creating Revenue Models
The Power of Networks
The Value of Networks
Building Networks
Networking to Build the Founding Team
Chapter 10: Planning for Entrepreneurs
What Is a Revenue Model?
Generating Revenue From "Free"
Revenue and Cost Drivers
Pricing Strategies
Calculating Price
Chapter 11: Anticipating Failure
Failure and Entrepreneurship
The Failure Spectrum
Fear of Failure
Learning From Failure
Using Resilience to Overcome Failure
Chapter 12: Bootstrapping and Crowdfunding for Resources
What Is Bootstrapping?
The Bootstrapped Startup
Crowdfunding Versus Crowdsourcing
Crowdfunding Startups and Entrepreneurship
The 4 Contexts for Crowdfunding
A Quick Guide to Successful Crowdfunding
Chapter 13: Financing for Startups
What Is Equity Financing?
The Basics of Valuation
Angel Investors
Venture Capitalists
Due Diligence
Chapter A Supplement A: Financial Statements and Projections for Startups
3 Essential Financial Statements
The Journey of Cash: The Cash Conversion Cycle
Building Pro Forma Financial Statements
Building Assumptions: Operating Policies and Other Key Assumptions
Chapter 14: Navigating Legal and IP Issues
Legal Considerations
Types of Legal Structures
Intellectual Property (IP)
Global IP Theft
Hiring Employees
Chapter 15: Engaging Customers Through Marketing
The Basic Principles of Marketing
Entrepreneurial Marketing
Building a Brand
Digital Marketing
Influencer Marketing
Chapter 16: Supporting Social Entrepreneurship
Planning for Pitching
The Most Common Planning Activities for Entrepreneurs
The Questions That Any Type of Planning Document Must Answer
Pitches Take Many Forms
The Pitch Deck
Pitching
Chapter 1: Practicing Entrepreneurship
Entrepreneurship May Be Different From What You Think
Beyond the Startup: Ways to Access Entrepreneurship
Entrepreneurship Is a Method That Requires Entrepreneurial Thinking
The Entrepreneurship Method Described
Entrepreneurship Takes Deliberate Practice
Chapter 2: Activating an Entrepreneurial Mindset
What Is Mindset?
The Entrepreneurial Mindset
How Your "Why Statement" Connects to Your Entrepreneurial Mindset
Habits to Practice for an Entrepreneurial Mindset
Chapter 3: Creating and Recognizing New Opportunities
The Two Dimensions of Social Entrepreneurship
Social Entrepreneurs Solve Wicked Problems
Types of Social Entrepreneurship
Funding Social Ventures
Social Entrepreneurs and Their Stakeholders
Measuring Impact
Chapter 4: Using Design Thinking
What Is "Opportunity" in Entrepreneurship?
Opportunities Start With Thousands of Ideas
Four Pathways to Opportunity Identification
The IDEATE Method for Creating New Opportunities
Challenges Moving From Idea to Opportunity
Chapter 5: Building Business Models
What Is Design Thinking?
Design Thinking Is Human Centered
Design Thinking Requires Empathy
The Design-Thinking Process: Five Phases
A Deeper Dive Into Observation and Interviewing
Service Design Thinking
Chapter 6: Developing Your Customers
What Is a Business Model?
The Four Parts of a Business Model
The Customer Value Proposition
Different Types of CVPs and Customer Segments
Two Canvases, One Business Model
Chapter 7: Testing and Experimenting With New Ideas
Customers and Markets
Customer Psychology
Customer Segmentation
Market Sizing
Chapter 8: Developing Networks and Building Teams
Experiments: What They Are and Why We Do Them
Types of Experiments
A Deeper Look at Prototypes
The Scientific Method Applied to Entrepreneurship
Interviewing for Customer Feedback
The Reward of Gathering Your Own Evidence
Chapter 9: Creating Revenue Models
The Power of Networks
The Value of Networks
Building Networks
Networking to Build the Founding Team
Chapter 10: Planning for Entrepreneurs
What Is a Revenue Model?
Generating Revenue From "Free"
Revenue and Cost Drivers
Pricing Strategies
Calculating Price
Chapter 11: Anticipating Failure
Failure and Entrepreneurship
The Failure Spectrum
Fear of Failure
Learning From Failure
Using Resilience to Overcome Failure
Chapter 12: Bootstrapping and Crowdfunding for Resources
What Is Bootstrapping?
The Bootstrapped Startup
Crowdfunding Versus Crowdsourcing
Crowdfunding Startups and Entrepreneurship
The 4 Contexts for Crowdfunding
A Quick Guide to Successful Crowdfunding
Chapter 13: Financing for Startups
What Is Equity Financing?
The Basics of Valuation
Angel Investors
Venture Capitalists
Due Diligence
Chapter A Supplement A: Financial Statements and Projections for Startups
3 Essential Financial Statements
The Journey of Cash: The Cash Conversion Cycle
Building Pro Forma Financial Statements
Building Assumptions: Operating Policies and Other Key Assumptions
Chapter 14: Navigating Legal and IP Issues
Legal Considerations
Types of Legal Structures
Intellectual Property (IP)
Global IP Theft
Hiring Employees
Chapter 15: Engaging Customers Through Marketing
The Basic Principles of Marketing
Entrepreneurial Marketing
Building a Brand
Digital Marketing
Influencer Marketing
Chapter 16: Supporting Social Entrepreneurship
Planning for Pitching
The Most Common Planning Activities for Entrepreneurs
The Questions That Any Type of Planning Document Must Answer
Pitches Take Many Forms
The Pitch Deck
Pitching
Entrepreneurship May Be Different From What You Think
Beyond the Startup: Ways to Access Entrepreneurship
Entrepreneurship Is a Method That Requires Entrepreneurial Thinking
The Entrepreneurship Method Described
Entrepreneurship Takes Deliberate Practice
Chapter 2: Activating an Entrepreneurial Mindset
What Is Mindset?
The Entrepreneurial Mindset
How Your "Why Statement" Connects to Your Entrepreneurial Mindset
Habits to Practice for an Entrepreneurial Mindset
Chapter 3: Creating and Recognizing New Opportunities
The Two Dimensions of Social Entrepreneurship
Social Entrepreneurs Solve Wicked Problems
Types of Social Entrepreneurship
Funding Social Ventures
Social Entrepreneurs and Their Stakeholders
Measuring Impact
Chapter 4: Using Design Thinking
What Is "Opportunity" in Entrepreneurship?
Opportunities Start With Thousands of Ideas
Four Pathways to Opportunity Identification
The IDEATE Method for Creating New Opportunities
Challenges Moving From Idea to Opportunity
Chapter 5: Building Business Models
What Is Design Thinking?
Design Thinking Is Human Centered
Design Thinking Requires Empathy
The Design-Thinking Process: Five Phases
A Deeper Dive Into Observation and Interviewing
Service Design Thinking
Chapter 6: Developing Your Customers
What Is a Business Model?
The Four Parts of a Business Model
The Customer Value Proposition
Different Types of CVPs and Customer Segments
Two Canvases, One Business Model
Chapter 7: Testing and Experimenting With New Ideas
Customers and Markets
Customer Psychology
Customer Segmentation
Market Sizing
Chapter 8: Developing Networks and Building Teams
Experiments: What They Are and Why We Do Them
Types of Experiments
A Deeper Look at Prototypes
The Scientific Method Applied to Entrepreneurship
Interviewing for Customer Feedback
The Reward of Gathering Your Own Evidence
Chapter 9: Creating Revenue Models
The Power of Networks
The Value of Networks
Building Networks
Networking to Build the Founding Team
Chapter 10: Planning for Entrepreneurs
What Is a Revenue Model?
Generating Revenue From "Free"
Revenue and Cost Drivers
Pricing Strategies
Calculating Price
Chapter 11: Anticipating Failure
Failure and Entrepreneurship
The Failure Spectrum
Fear of Failure
Learning From Failure
Using Resilience to Overcome Failure
Chapter 12: Bootstrapping and Crowdfunding for Resources
What Is Bootstrapping?
The Bootstrapped Startup
Crowdfunding Versus Crowdsourcing
Crowdfunding Startups and Entrepreneurship
The 4 Contexts for Crowdfunding
A Quick Guide to Successful Crowdfunding
Chapter 13: Financing for Startups
What Is Equity Financing?
The Basics of Valuation
Angel Investors
Venture Capitalists
Due Diligence
Chapter A Supplement A: Financial Statements and Projections for Startups
3 Essential Financial Statements
The Journey of Cash: The Cash Conversion Cycle
Building Pro Forma Financial Statements
Building Assumptions: Operating Policies and Other Key Assumptions
Chapter 14: Navigating Legal and IP Issues
Legal Considerations
Types of Legal Structures
Intellectual Property (IP)
Global IP Theft
Hiring Employees
Chapter 15: Engaging Customers Through Marketing
The Basic Principles of Marketing
Entrepreneurial Marketing
Building a Brand
Digital Marketing
Influencer Marketing
Chapter 16: Supporting Social Entrepreneurship
Planning for Pitching
The Most Common Planning Activities for Entrepreneurs
The Questions That Any Type of Planning Document Must Answer
Pitches Take Many Forms
The Pitch Deck
Pitching







