Entrepreneurship - Roy, Rajeev
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Entrepreneurship 2e is a comprehensive textbook that fulfils the needs of management students and entrepreneurs. The book aims to familiarize readers with the realities of starting and managing their businesses. The book follows an application-based approach by including various examples and illustrations, many of which have been a part of the author's own stint as an entrepreneur.

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Produktbeschreibung
Entrepreneurship 2e is a comprehensive textbook that fulfils the needs of management students and entrepreneurs. The book aims to familiarize readers with the realities of starting and managing their businesses. The book follows an application-based approach by including various examples and illustrations, many of which have been a part of the author's own stint as an entrepreneur.
Autorenporträt
Dr Rajeev Roy is Associate Professor, Xavier Institute of Management, Bhubaneshwar, and teaches marketing and Entrepreneurship. An Alumnus of Indian Institute of Management (IIM) Ahmedabad and PhD (Marketing) from Utkal University, he is visiting faculty in several reputed institutions on Indian and abroad.