"An environmental strategy is an integrated set of choices about how a company should interact with the environment and its environmental stakeholders. This book presents a framework for companies to develop and implement an environmental strategy for identifying and implementing environmental improvements that deliver triple-bottom-line promise"--
"An environmental strategy is an integrated set of choices about how a company should interact with the environment and its environmental stakeholders. This book presents a framework for companies to develop and implement an environmental strategy for identifying and implementing environmental improvements that deliver triple-bottom-line promise"--
Matthew Potoski is a Professor in the Bren School of Environmental Science and Management, University of California, Santa Barbara. He is co-author of The Voluntary Environmentalists (with Aseem Prakash, 2009) and Complex Contracting, which won a Best Book award from the American Society for Public Administration and an Honorable Mention recognition from the Academy of Management's Public and Nonprofit Division.
Inhaltsangabe
Preface 1. Introduction 2. Foundations and background 3. Environmental strategy choices and challenges 4. Non-market strategy 5. Environmental strategy and strategic resources 6. Green products and services 7. Employee engagement 8. Environmental groups 9. Conclusion References Index.