Brings together the key writings of Marshall McLuhan. In a communications environment transformed by the rapid spread of electronic media, McLuhans insights are fresher and even more applicable than when first written.
Brings together the key writings of Marshall McLuhan. In a communications environment transformed by the rapid spread of electronic media, McLuhans insights are fresher and even more applicable than when first written.
Introduction Part I Culture as Business 1. American Advertising 2. The Mechanical Bride Preface The Mechanical Bride From Da Vinci to Holmes 3. Culture Is Our Business 4. Joyce, Mallarme, and the Press 5. Letter to Harold Adams Innis 6. Postures and Impostures of Managers Past Part II Print and the Electric Revolution 7. Media and Cultural Change 8. The Gutenberg Galaxy Prologue The Gutenberg Galaxy 9. Understanding Media The Medium Is the Message Media Hot and Cold Reversal of the Overheated Medium Hybrid Energy: Les Liaisons Dangereuses 10. Is It Natural That One Medium Should Appropriate and Exploit Another? 11. Explorations Stress Oral-anal Sherlock Holmes vs. the Bureaucrat Verbal-Voco-Visual Milton Had His Daughters I Have My Dictaphone Part III Oral McLuhan 12. Address at Vision 65 13. Playboy Interview: Marshall McLuhan -A Candid Conversation with the High Priest of Popcult and Metaphysician of Media 14. A McLuhan Sourcebook: Key Quotations from the Writings of Marshall McLuhan 15. Explorations The Media Fit the Battle of Jericho Culture without Literacy Cicero and the Renaissance Training for Prince and Poet Part IV Culture and Art: Figures and Grounds 16. From Cliche to Archetype Archetype Public Archetype as Cliché 17. The Emperor's New Clothes 18. Pro-log to Exploration 19. Laws of Media Culture and Communication: The Two Hemispheres Laws of Media.
Introduction Part I Culture as Business 1. American Advertising 2. The Mechanical Bride Preface The Mechanical Bride From Da Vinci to Holmes 3. Culture Is Our Business 4. Joyce, Mallarme, and the Press 5. Letter to Harold Adams Innis 6. Postures and Impostures of Managers Past Part II Print and the Electric Revolution 7. Media and Cultural Change 8. The Gutenberg Galaxy Prologue The Gutenberg Galaxy 9. Understanding Media The Medium Is the Message Media Hot and Cold Reversal of the Overheated Medium Hybrid Energy: Les Liaisons Dangereuses 10. Is It Natural That One Medium Should Appropriate and Exploit Another? 11. Explorations Stress Oral-anal Sherlock Holmes vs. the Bureaucrat Verbal-Voco-Visual Milton Had His Daughters I Have My Dictaphone Part III Oral McLuhan 12. Address at Vision 65 13. Playboy Interview: Marshall McLuhan -A Candid Conversation with the High Priest of Popcult and Metaphysician of Media 14. A McLuhan Sourcebook: Key Quotations from the Writings of Marshall McLuhan 15. Explorations The Media Fit the Battle of Jericho Culture without Literacy Cicero and the Renaissance Training for Prince and Poet Part IV Culture and Art: Figures and Grounds 16. From Cliche to Archetype Archetype Public Archetype as Cliché 17. The Emperor's New Clothes 18. Pro-log to Exploration 19. Laws of Media Culture and Communication: The Two Hemispheres Laws of Media.
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