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A dedicated professional, Mary Ellen Guffey has taught business communication and business English for over 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University, a master's degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her award-winning books: "Business Communication: Process and Product," "Business English" and "Essentials of Business Communication," each the most popular learning platform in its market.
Part 1: BUSINESS COMMUNICATION IN THE INFORMATION AGE.1. Thriving in a Digital, Social, and Mobile Workplace.Part 2: THE WRITING PROCESS IN THE DIGITAL ERA.2. Planning Business Messages.3. Organizing and Drafting Business Messages.4. Revising Business Messages.Part 3: WORKPLACE COMMUNICATION.5. Short Workplace Messages and Digital Media.6. Positive and Neutral Messages.7. Bad-News Messages.8. Persuasive Messages.Part 4: BUSINESS REPORTS AND PROPOSALS-BEST PRACTICES.9. Informal Reports.10. Proposals and Formal Reports.Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.12. Business Presentations.Part 6: EMPLOYMENT COMMUNICATION.13. The Job Search, Résumés, and Cover Messages.14. Interviewing and Following Up.Appendix A: Message Formats.Appendix B: Documentation Formats.Appendix C: Correction Symbols and Proofreading Marks.Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words).Glossary (Available within MindTap).Index.
