Jonathan Wilson

Essentials of Business Research

A Guide to Doing Your Research Project

• Broschiertes Buch

Produktbeschreibung

A true guide to the essentials, this book takes you through the whole research process from start to finish. Whether you're conducting a report, literature review, proposal, project or dissertation, this book concentrates on what you need to succeed in your assessment. Fresh and focussed, it covers the nuts and bolts of research methods, grounding concepts and terminology in business and management contexts to help you get to grips with topics that can seem daunting at first. This third edition offers: * New chapters on quantitative and qualitative data collection. * New and updated case studies of real-world business research from sectors as diverse as transportation and the dairy industry to social media platforms and charities. * Updated learning features, such as annotated further reading, that help you make the best use of your time. This book is the perfect companion for undergraduate business and management students looking to tackle their research project with confidence.

Produktdetails

• Verlag: Sage Publications Ltd
• 3 Revised edition
• Seitenzahl: 336
• Erscheinungstermin: 14. März 2026
• Englisch
• Abmessung: 246mm x 189mm
• ISBN-13: 9781473995420
• ISBN-10: 1473995426
• Artikelnr.: 75426386

Autorenporträt

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

Inhaltsangabe

Chapter 1: An Introduction to Business Research
Chapter 2: Developing a Research Topic
Chapter 3: Conducting a Literature Review
Chapter 4: Addressing Ethical Issues
Chapter 5: Establishing a Research Design
Chapter 6: Quantitative Methods
Chapter 7: Qualitative Methods
Chapter 8: Using Secondary Data
Chapter 9: Sampling
Chapter 10: Analyzing Quantitative Data
Chapter 11: Analyzing Qualitative Data
Chapter 12: Writing Up and Presenting your Research

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1.An Introduction to Business Research
2.Developing a Research Topic
3.Conducting a Literature Review
4.Addressing Ethical Issues
5.Establishing a Research Design
6.Primary Data Collection
7.Using Secondary Data
8.Sampling
9.Analyzing Quantitative Data
10.Analyzing Qualitative Data
11.Writing up and Presenting Your Research

Rezensionen

This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike. Professor Simon A. Burtonshaw-Gunn, Head of Division: Business, Leadership and Finance 20131129