Andere Kunden interessierten sich auch für
![The Essentials of Contemporary Marketing]( "The Essentials of Contemporary Marketing")
The Essentials of Contemporary Marketing28,99 €![Basic Marketing Research]( "Basic Marketing Research")
Basic Marketing Research104,99 €![The Long Tail]( "The Long Tail")
The Long Tail28,99 €![Hello, My Name Is Awesome]( "Hello, My Name Is Awesome")
Hello, My Name Is Awesome23,99 €![Marketing Theory]( "Marketing Theory")
Marketing Theory269,99 €![The Marketing of Debt]( "The Marketing of Debt")
The Marketing of Debt38,99 €![Consumer Behaviour and Analytics]( "Consumer Behaviour and Analytics")
Consumer Behaviour and Analytics45,99 €
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.