Marco Giarratana

Essentials of Strategy

• Broschiertes Buch

Produktbeschreibung

Master the Essentials of Business Strategy Essentials of Strategy delivers fundamental guidelines and concepts for students to build a solid foundation in business and corporate strategy. This comprehensive guide covers core topics, offering a concise yet thorough view of current perspectives in the strategic academic and business community. Drawing from industrial organization, management, and sociology research, this resource provides an approach that integrates the latest trends in strategy studies. It equips readers with the tools to analyze sector dynamics, develop competitive advantages, and improve financial performance. Key benefits include: * Understanding competitive and corporate strategy * Analyzing sector dynamics and creating value * Improving financial performance and managing internationalization Designed for business students from undergrads to MBAs, as well as business professionals, this book offers essential insights for strategic decision-making. Marco Giarratana, Professor of Strategy at Bocconi University, provides a clear and accessible approach to mastering the essentials of strategy.

Produktdetails

• Verlag: Egea Spa - Bocconi University Press
• Seitenzahl: 78
• Erscheinungstermin: 1. September 2017
• Englisch
• Abmessung: 239mm x 538mm x 5mm
• Gewicht: 159g
• ISBN-13: 9788885486058
• ISBN-10: 8885486053
• Artikelnr.: 48385006

Autorenporträt

Marco Giarratana, PhD, 2003, Sant'Anna School of Advanced Studies, is Professor of Competitive Strategy at IE Business School, Madrid. He previously worked at the University Carlos III, Madrid, and at Bocconi University, Milan. He teaches Strategy at different levels, from Masters to MBA students. He was a visiting scholar at Carnegie Mellon University, Pittsburgh, at WZB, Berlin, and at LMU, Munich.