Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Nicole Alexander is a marketing leader and educator with over 25 years of experience driving growth, innovation and transformation. She is an Adjunct Professor at NYU, a Lecturer at Section School and a Board Member at Per Scholas. She has held prominent leadership roles, including Global Head of Marketing at Meta, SVP of Innovation at Ipsos and VP of Innovation for Greater China at Nielsen. She lives in New York, NY.
Inhaltsangabe
Chapter 00: Introduction: The Intersection of AI, Ethics and Marketing Section ONE: Foundations of Ethical AI in Marketing Chapter 01: Ethical AI in Modern Marketing Chapter 02: Defining Ethical AI Principles for Marketing Chapter 03: Human Centered AI in Marketing Section TWO: Turning Principles into Practice Chapter 04: Navigating the Challenges and Seizing the Opportunities in AI Driven Marketing Chapter 05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit Section THREE: Building Consumer Trust Through Ethical AI Marketing Chapter 06: Consumer Trust and Perception of AI in Marketing Chapter 07: Ethical Consumer Engagement in AI Marketing Chapter 08: Governance and Oversight for Ethical AI in Marketing Section FOUR: Leading with Integrity and Future Proofing Marketing Chapter 09: Cultivating a Culture of Ethical AI Chapter 10: The Evolving Landscape of AI Tools and Applications Chapter 11: Navigating the Horizon: Continuous Learning and Adaptive Strategies Chapter 12: Conclusion: A Call to Action for Ethical Leadership
Chapter 00: Introduction: The Intersection of AI, Ethics and Marketing Section ONE: Foundations of Ethical AI in Marketing Chapter 01: Ethical AI in Modern Marketing Chapter 02: Defining Ethical AI Principles for Marketing Chapter 03: Human Centered AI in Marketing Section TWO: Turning Principles into Practice Chapter 04: Navigating the Challenges and Seizing the Opportunities in AI Driven Marketing Chapter 05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit Section THREE: Building Consumer Trust Through Ethical AI Marketing Chapter 06: Consumer Trust and Perception of AI in Marketing Chapter 07: Ethical Consumer Engagement in AI Marketing Chapter 08: Governance and Oversight for Ethical AI in Marketing Section FOUR: Leading with Integrity and Future Proofing Marketing Chapter 09: Cultivating a Culture of Ethical AI Chapter 10: The Evolving Landscape of AI Tools and Applications Chapter 11: Navigating the Horizon: Continuous Learning and Adaptive Strategies Chapter 12: Conclusion: A Call to Action for Ethical Leadership
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