Nicole Alexander

Ethical AI in Marketing

Aligning Growth, Responsibility and Customer Trust

• Broschiertes Buch

Produktbeschreibung

Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 16765
• Seitenzahl: 290
• Erscheinungstermin: 3. August 2025
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 434g
• ISBN-13: 9781398622296
• ISBN-10: 139862229X
• Artikelnr.: 71827209

Autorenporträt

Nicole Alexander

Inhaltsangabe

Chapter
00: Introduction Section
ONE: Foundations of Ethical AI in Marketing Chapter
01: Ethical AI in Modern Marketing Chapter
02: Defining Ethical AI Principles for Marketing Chapter
03: Human
Centered AI in Marketing Section
TWO: Turning Principles into Practice Chapter
04: Navigating the Challenges and Seizing Opportunities Chapter
05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit Section
THREE: Building Consumer Trust Through Ethical AI Marketing Chapter
06: Consumer Trust and Perception of AI in Marketing Chapter
07: Ethical Consumer Engagement in AI Marketing Chapter
08: Governance and Oversight in Ethical AI Marketing Section
FOUR: Leading with Integrity and Future
Proofing Marketing Chapter
09: Cultivating a Culture of Ethics Chapter
10: The Evolving Landscape of AI Tools and Applications Chapter
11: Navigating the Horizon: Continuous Learning and Adaptive Strategies Chapter
12: Conclusion: A Call to Action for Ethical Leadership