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Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.
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Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.
Produktdetails
- Produktdetails
- Verlag: Kogan Page Ltd
- Artikelnr. des Verlages: 16765
- Seitenzahl: 290
- Erscheinungstermin: 3. August 2025
- Englisch
- Abmessung: 234mm x 156mm x 19mm
- Gewicht: 434g
- ISBN-13: 9781398622296
- ISBN-10: 139862229X
- Artikelnr.: 71827209
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Kogan Page Ltd
- Artikelnr. des Verlages: 16765
- Seitenzahl: 290
- Erscheinungstermin: 3. August 2025
- Englisch
- Abmessung: 234mm x 156mm x 19mm
- Gewicht: 434g
- ISBN-13: 9781398622296
- ISBN-10: 139862229X
- Artikelnr.: 71827209
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Nicole Alexander is a marketing leader, educator and AI ethics expert with more than 25 years of experience driving growth, innovation and digital transformation across global organizations. She serves as an adjunct Professor at New York University, a Lecturer at Columbia University and sits on the Board of Directors at Per Scholas and The Loveland Foundation. She has held senior leadership roles spanning technology, data and consumer insights, including Global Head of Marketing at Meta, Senior Vice President of Innovation at Ipsos and Vice President of Innovation for Greater China at Nielsen. Her work bridges industry, academia and responsible innovation, helping leaders adopt AI in ways that strengthen trust, accountability and long-term value. She holds an MSt in AI Ethics and Society from the University of Cambridge and an Executive MBA from TRIUM (NYU Stern, HEC Paris, and the London School of Economics). Nicole divides her time between New York City and Mexico City.
Chapter
00: Introduction Section
ONE: Foundations of Ethical AI in Marketing Chapter
01: Ethical AI in Modern Marketing Chapter
02: Defining Ethical AI Principles for Marketing Chapter
03: Human
Centered AI in Marketing Section
TWO: Turning Principles into Practice Chapter
04: Navigating the Challenges and Seizing Opportunities Chapter
05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit Section
THREE: Building Consumer Trust Through Ethical AI Marketing Chapter
06: Consumer Trust and Perception of AI in Marketing Chapter
07: Ethical Consumer Engagement in AI Marketing Chapter
08: Governance and Oversight in Ethical AI Marketing Section
FOUR: Leading with Integrity and Future
Proofing Marketing Chapter
09: Cultivating a Culture of Ethics Chapter
10: The Evolving Landscape of AI Tools and Applications Chapter
11: Navigating the Horizon: Continuous Learning and Adaptive Strategies Chapter
12: Conclusion: A Call to Action for Ethical Leadership
00: Introduction Section
ONE: Foundations of Ethical AI in Marketing Chapter
01: Ethical AI in Modern Marketing Chapter
02: Defining Ethical AI Principles for Marketing Chapter
03: Human
Centered AI in Marketing Section
TWO: Turning Principles into Practice Chapter
04: Navigating the Challenges and Seizing Opportunities Chapter
05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit Section
THREE: Building Consumer Trust Through Ethical AI Marketing Chapter
06: Consumer Trust and Perception of AI in Marketing Chapter
07: Ethical Consumer Engagement in AI Marketing Chapter
08: Governance and Oversight in Ethical AI Marketing Section
FOUR: Leading with Integrity and Future
Proofing Marketing Chapter
09: Cultivating a Culture of Ethics Chapter
10: The Evolving Landscape of AI Tools and Applications Chapter
11: Navigating the Horizon: Continuous Learning and Adaptive Strategies Chapter
12: Conclusion: A Call to Action for Ethical Leadership
Chapter
00: Introduction Section
ONE: Foundations of Ethical AI in Marketing Chapter
01: Ethical AI in Modern Marketing Chapter
02: Defining Ethical AI Principles for Marketing Chapter
03: Human
Centered AI in Marketing Section
TWO: Turning Principles into Practice Chapter
04: Navigating the Challenges and Seizing Opportunities Chapter
05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit Section
THREE: Building Consumer Trust Through Ethical AI Marketing Chapter
06: Consumer Trust and Perception of AI in Marketing Chapter
07: Ethical Consumer Engagement in AI Marketing Chapter
08: Governance and Oversight in Ethical AI Marketing Section
FOUR: Leading with Integrity and Future
Proofing Marketing Chapter
09: Cultivating a Culture of Ethics Chapter
10: The Evolving Landscape of AI Tools and Applications Chapter
11: Navigating the Horizon: Continuous Learning and Adaptive Strategies Chapter
12: Conclusion: A Call to Action for Ethical Leadership
00: Introduction Section
ONE: Foundations of Ethical AI in Marketing Chapter
01: Ethical AI in Modern Marketing Chapter
02: Defining Ethical AI Principles for Marketing Chapter
03: Human
Centered AI in Marketing Section
TWO: Turning Principles into Practice Chapter
04: Navigating the Challenges and Seizing Opportunities Chapter
05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit Section
THREE: Building Consumer Trust Through Ethical AI Marketing Chapter
06: Consumer Trust and Perception of AI in Marketing Chapter
07: Ethical Consumer Engagement in AI Marketing Chapter
08: Governance and Oversight in Ethical AI Marketing Section
FOUR: Leading with Integrity and Future
Proofing Marketing Chapter
09: Cultivating a Culture of Ethics Chapter
10: The Evolving Landscape of AI Tools and Applications Chapter
11: Navigating the Horizon: Continuous Learning and Adaptive Strategies Chapter
12: Conclusion: A Call to Action for Ethical Leadership







