Understanding how culture impacts international business is crucial for organizational learning, growth and renewal. This coursebook, replete with examples from everyday organizational life, is an invaluable ethnographic resource for researchers, teachers, organizational consultants, and global strategic managers in international business.
Understanding how culture impacts international business is crucial for organizational learning, growth and renewal. This coursebook, replete with examples from everyday organizational life, is an invaluable ethnographic resource for researchers, teachers, organizational consultants, and global strategic managers in international business.
Mary Yoko Brannen is Professor Emerita at San José State University and Honorary Professor of International Business (IB) at the Copenhagen Business School. Professor Brannen is a pioneer in the use of ethnographic methods in IB research and credited with broadening the range of research methods recognized by IB scholars to embrace qualitative mixed methods studies, ethnography, semiotics, and linguistical analysis. After serving two consecutive elected terms as Deputy Editor of the Journal of International Business Studies (2011-2016), she was appointed Fellow of the Academy of International Business in 2016. She currently sits on the Advisory Boards of the Master of International Business at the Stockholm School of Economics in Sweden, the Groupe d'Études Management & Langage (GEM&L) in France, and the Center for Japanese Studies at Portland State University in the US.
Inhaltsangabe
Introduction Part I. Intracultural Ethnography: 1. Introduction to intracultural ethnography 2. The focal ethnography 3. The comparative ethnography 4. Exercises for Part I: some tools and practice opportunities for engaging in intracultural ethnography Part II. Transcultural Ethnography: 5. Introduction to transcultural ethnography 6. The focal transcultural ethnography 7. Building generalizable theory from transcultural ethnographies 8. Exercises for Part II: some tools and practice opportunities for engaging in transcultural ethnography Part III. Strategic Ethnography: 9. Introduction to strategic ethnography 10. Strategic ethnography and learning from the other 11. Exercises for Part III Part IV. Epilogue: 11. Ethnography in international business revisited 12. Frequently asked questions and some answers Appendices.
Introduction Part I. Intracultural Ethnography: 1. Introduction to intracultural ethnography 2. The focal ethnography 3. The comparative ethnography 4. Exercises for Part I: some tools and practice opportunities for engaging in intracultural ethnography Part II. Transcultural Ethnography: 5. Introduction to transcultural ethnography 6. The focal transcultural ethnography 7. Building generalizable theory from transcultural ethnographies 8. Exercises for Part II: some tools and practice opportunities for engaging in transcultural ethnography Part III. Strategic Ethnography: 9. Introduction to strategic ethnography 10. Strategic ethnography and learning from the other 11. Exercises for Part III Part IV. Epilogue: 11. Ethnography in international business revisited 12. Frequently asked questions and some answers Appendices.
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