Event Planning and Management - Albert, Bernadette; Lomax, Dan; Dowson, Ruth
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The definitive textbook for planning, managing and delivering successful events in a dynamic industry. Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensive guide designed for undergraduate and postgraduate students studying event management, event planning or public relations, as well as for early-stage practitioners preparing to deliver professional events. Now in its fully updated fourth edition, it provides clear, step-by-step guidance that aligns with core learning outcomes in event operations, marketing and strategic management modules. Through…mehr

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Produktbeschreibung
The definitive textbook for planning, managing and delivering successful events in a dynamic industry. Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensive guide designed for undergraduate and postgraduate students studying event management, event planning or public relations, as well as for early-stage practitioners preparing to deliver professional events. Now in its fully updated fourth edition, it provides clear, step-by-step guidance that aligns with core learning outcomes in event operations, marketing and strategic management modules. Through a structured exploration of the event lifecycle, this textbook shows how to research, design and plan events that meet audience and stakeholder objectives. Students will learn how to select venues, manage budgets, create promotional strategies and handle on-site delivery and evaluation. The fourth edition introduces new content on contemporary issues including health and safety regulations, contracts and legal compliance and sustainable event practices that reflect today's ethical and environmental priorities. Learning is supported throughout by: -'Event hacks' offering expert insights from experienced event managers -Practical checklists for planning, managing and evaluating events -Adaptable templates drawn from real-world professional practice -Critical reflection questions to reinforce analytical and strategic thinking Whether preparing for a degree in event management or building a professional career in the industry, Event Planning and Management equips students and practitioners with the confidence, tools and practical know-how to design and deliver events from concept to completion.
Autorenporträt
Ruth Dowson was Senior Lecturer in events management at Leeds Beckett University, UK. She has more than 30 years of experience in events, conferences, seminars and exhibitions in both the public and private sectors. Bernadette Albert was Senior Lecturer in events management at Leeds Beckett University, UK. She draws on extensive experience in managing and advising on international, state, civic and private events. Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.