Evolution of the Modern Sports Fan

Communicative Approaches
Herausgeber: Billings, Andrew C.; Brown, Kenon A.

• Gebundenes Buch

Produktbeschreibung

Evolution of the Modern Sports Fan: Communicative Approaches analyzes the modern understandings of fanship in an age of mega-media influence by putting in conversation scholarship about fan traits, psychologies, and behavior inside sport and beyond.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 268
• Erscheinungstermin: 21. März 2017
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 590g
• ISBN-13: 9781498546270
• ISBN-10: 1498546277
• Artikelnr.: 47368419

Autorenporträt

Andrew C. Billings is Ronald Reagan Chair of Broadcasting and director of the University of Alabama Program in Sports Communication. Kenon A. Brown is assistant professor of public relations at The University of Alabama.

Inhaltsangabe

Contents
Acknowledgments
Chapter 1: "Far From Monolithic: The Enigma of the Modern Sports Fan"
Andrew C. Billings and Kenon A. Brown
Unit I.Anatomy of the Modern Sports Fan
Chapter 2:"Highly-Identified Sports Fans' and Personality Traits"
Michael B. Devlin
Chapter 3:"Antecedents and Consequences of Team Identification: What
Elements Reinforce NFL Fans' Identification and How Does This
Identification Work on Behavioral Intentions?"
Eunyoung Kim and Karla K. Gower
Chapter 4:"Beyond BIRGing and CORFing: Longitudinal Historical Performance
Measures and the Impact on Fan Expectations"
Stan Diel
Chapter 5:"Of Sport and Schadenfreude: Fandom, Rival Successes and
Failures, and the Introduction of Glory Out of Reflected Failure (GORF)
Measurements"
Andrew C. Billings, Fei Qiao, Kenon A. Brown, and Michael Devlin
Unit II.Applications for the Modern Sports Fan
Chapter 6:"Athletes as the New Investment Vehicle: Advancing the Meaning of
Brand Personas in Sports Media"
Brandon K. Chicotsky