Thomas J. Quirk, Eric Rhiney

Excel 2019 for Advertising Statistics

A Guide to Solving Practical Problems

• Broschiertes Buch

Produktbeschreibung

Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a course in statistics.

Excel 2019 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. Each chapter offers a concise overview of a topic, and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book demonstrates how to use Excel 2019 in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel's drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, andone-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an appendix. An additional practice test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an appendix. This latest edition features a wealth of new end-of-chapter problems and an update of the chapter content throughout.

Produktdetails

• Excel for Statistics
• Verlag: Springer / Springer International Publishing / Springer, Berlin
• Artikelnr. des Verlages: 978-3-030-39253-6
• 2. Aufl.
• Seitenzahl: 276
• Erscheinungstermin: 3. März 2020
• Englisch
• Abmessung: 235mm x 155mm x 16mm
• Gewicht: 434g
• ISBN-13: 9783030392536
• ISBN-10: 3030392538
• Artikelnr.: 58395108

Autorenporträt

Thomas J. Quirk is Professor of Marketing in the Walker School of Business and Technology at Webster University in St. Louis, Missouri, where he teaches Marketing Statistics, Marketing Research, and Pricing Strategies. He holds both an M.A. in Education and a Ph.D. in Educational Psychology from Stanford University, a B.S. in Mathematics from John Carroll University, and an M.B.A. from the University of Missouri-St. Louis. He researched full-time for six years at the American Institutes for Research in Palo, Alto, California, and the Educational Testing Service in Princeton, New Jersey. Professor Quirk has published over 30 statistics book with Springer, covering fourteen subject areas (business, education, psychology, social science, biological and life sciences, physical sciences, engineering, human resources management, health services management, environmental sciences, and marketing, social work and advertising) using four versions of Excel (2007, 2010, 2013,2016). He has also published over 20 articles in professional journals, and presented more than 20 papers at professional conferences. Quirk holds a B.S. in Mathematics from John Carroll University, both an MA in Education and a Ph.D. in Educational Psychology from Stanford University, and an M.B.A. from the University of Missouri-St. Louis.

Inhaltsangabe

Preface.- Acknowledgements.- 1 Sample Size, Mean, Standard Deviation, and Standard Error of the Mean.- 2Random Number Generator.- 3 Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing.- One-Group t-Test for the Mean.- 5 Two-Group t-Test of the Difference of the Means for Independent Groups.- 6 Correlation and Simple Linear Regression.- 7 Multiple Correlation and Multiple Regression.- 8 One-Way Analysis of Variance (ANOVA).- Appendix A: Answers to End-of-Chapter Practice Problems.- Appendix B: Practice Test.- Appendix C: Answers to Practice Test.- Appendix D: Statistical Formulas.- Appendix E: t-table.- Index.