Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
Chapter 01: Business buyers don't behave like consumers; Chapter 02: What is executive engagement?; Chapter 03: Understanding executives; Chapter 04: Who should engage?; Chapter 05: Having something to say; Chapter 06: Knowing when to engage; Chapter 07: Engaging with peer networks; Chapter 08: Engaging small groups; Chapter 09: Engaging individuals; Chapter 10: Measuring success;
Chapter 01: Business buyers don't behave like consumers; Chapter 02: What is executive engagement?; Chapter 03: Understanding executives; Chapter 04: Who should engage?; Chapter 05: Having something to say; Chapter 06: Knowing when to engage; Chapter 07: Engaging with peer networks; Chapter 08: Engaging small groups; Chapter 09: Engaging individuals; Chapter 10: Measuring success;
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